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Advertising - The Connection |
The Connection, the bi-monthly magazine of ITUG, is one of the most powerful strategic tools available to HP's NonStop Enterprise Division-related software and hardware vendors, and systems integrators.
Advertising now, puts you in the driver's seat. The Connection is mailed to a worldwide IT community. The audience is a true consortium of HP’s NonStop Enterprise Division users and platform-related professionals-hardware designers, software providers, systems integrators-all working with NonStop™ product solutions. Major industries include: Banking/Financial; Health Care; Telecommunications; and Manufacturing.
Circulation
Mailed direct by request of more than 2,500 qualified users of HP's NonStop- related products- all members of ITUG. In addition, HP receives 900 copies that it distributes to employees, field sites, customers, and Alliance Partners. That's more than 3,400 qualified hits for each advertisement!
Connection 2008 Editorial Themes:
|
Issue |
Theme |
|
#1 Jan/Feb |
Security/Securing Data |
|
#2 Mar/Apr |
Financial Industry |
|
#3 May/June |
Retail Industry - Impact of New Technologies |
|
#4 July/Aug |
NonStop on Blades |
|
#5 Sept/Oct |
Telco/CME Industry |
|
#6 Nov/Dec |
Best of 2008 - Movement to Blades |
Contract and Ad
Deadlines
|
Issue |
Contract
Deadline |
Material
Deadline |
| #1 Jan/Feb |
14 November 2007 |
30 November 2007 |
| #2 Mar/Apr |
15 January 2008 |
5 February 2008 |
| #3 May/June |
20 March 2008 |
31 March 2008 |
| #4 Jul/Aug |
16 May 2008 |
6 June 2008 |
| #5 Sept/Oct |
17 July 2008 |
11 August 2008 |
| #6 Nov/Dec |
18 September 2008 |
3 October 2008 |
The Connection
Advertising Rates (USD)
Preferred Positions
| |
1x |
3x |
6x |
12x |
24x |
| Inside
Front Cover |
$4,000 |
$3,600 |
$3,000 |
$2,600 |
$2,200 |
| Opposite
Regional Update |
$3,600 |
$3,260 |
$2,800 |
$2,375 |
$2,000 |
| Opposite
SIG Highlights |
$3,600 |
$3,260 |
$2,800 |
$2,375 |
$2,000 |
| Opposite Specific Article |
$3,600 |
$3,260 |
$2,700 |
$2,375 |
$2,000 |
| Center
Spread (2 pages) |
$7,000 |
$6,350 |
$5,300 |
$4,675 |
$3,850 |
| Inside
Back Cover |
$4,020 |
$3,600 |
$3,000 |
$2,600 |
$2,200 |
| Outside
Back Cover |
$4,700 |
$4,200 |
$3,500 |
$3,100 |
$2,575 |
General Space
| |
1X |
3X |
6X |
12X |
24X |
| Full Page | $1,950 | $1,750 | $1,450 | $1,260 | $1,070 |
| Half Page | $1,375 | $1,240 | $1,040 | $900 | $765 |
| Quarter Page |
$970 |
$895 |
$820 |
$755 |
$690 |
| Classified (100 words) | $325 | $300 | $240 | $210 | $180 |
(Rates are for black and
white ads. For color, add color rates:
$400 second color; $850 four color.)
For more information, please contact Norm Wisler, M.J.Mrvica Associates, 2 West Taunton Avenue, Berlin, NJ 08009, phone 856.768.9360 or e-mail nwisler@mrvica.com .
The Connection Mechanical Specs
Inserts
Front inserts are placed within the front third of The Connection at the publisher's discretion.
Back inserts are placed within the back third of The Connection at the publisher's discretion.
A maximum of two inserts per issue; provided on a
first-come, first-served basis.
Insert mailing instructions may be obtained from MJ Mrvica Associates at 856.768.9360.
Electronic specifications
ITUG will accept the following:
- Native files
- eps files
Please make sure all the fonts and artwork are included. All disks should include a color or b/w laser proof.
If we do not receive a color proof, one will have to be created and $125.00 will be added to your invoice.
Four-color advertising is non-cancelable after closing date.
Media for submission
Ads can be submitted either electronically or mailed to us on disk. Ads mailed on disk should be on CD-ROM (Mac or PC-format CDs are acceptable).
Classified Ads
Submit typed copy as it should appear in the The Connection.
Ad Page Dimensions
| Space |
Width |
Length |
| Full Page
w/Bleed |
8-3/4" |
11-1/4" |
| Trim
Size |
8-1/2" |
11 |
| Live
Area |
8" |
10-1/2" |
| Full Page w/ no Bleed |
8" |
10" |
| 1/2 Page
Horizontal |
8" |
5" |
| 1/2 Page
Vertical |
4" |
10" |
| 1/4 Page
Horizontal |
5" |
4" |
Advertising Policies
The Publisher's bylaws prohibit price-comparative advertising. The Publisher also retains the right to reject advertising deemed unsuitable for its audience.
All advertising must be confirmed by written contract. Prepayment is required for non-members/first-time advertisers. When new advertising copy is not received from the advertiser or its agency by the closing date of the contracted issue, the Publisher reserves the right to repeat the most recent advertisement.
Advertisers and advertising agencies agree to indemnify, defend and hold harmless the Publisher from any and all liability for content, including text, illustrations, representatives, sketches, maps, trademarks, labels or other copyrighted matter, of printed advertisements. This includes the unauthorized use of any person's name or photograph arising from the advertiser's or agency's order. The publisher is not responsible for content of artwork. Two-color advertisements must conform to preselected PMS colors.
Outstanding Balances
ITUG member companies with outstanding balances of any kind will not be permitted to exhibit at the ITUG Summit or ITUG European Conferences. Please contact MJ Mrvica Associates at 856.768.9360, to determine the status of your account.
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